Reddit Introduces AI-Powered Conversational Search for Better Content Discovery

Reddit Answers

Reddit is testing a new AI-powered search feature, Reddit Answers, that allows users to ask questions and receive curated information, perspectives, and recommendations from Reddit communities. Users will get a summary of relevant conversations, including snippets, along with links to related Subreddits and posts.

Why It Matters: Reddit Answers offers an experience similar to AI-powered search engines like ChatGPT and Perplexity, providing quick access to information. What sets Reddit apart is its ability to leverage its vast dataset of user-generated content.

This update aligns with Reddit’s ongoing effort to improve its search functionality, a priority over the past few years. By making it easier for users to discover relevant content, Reddit has the potential to build on its impressive growth in average daily time spent by active users in the U.S., surpassing platforms like Instagram and TikTok.

Reddit has also become a key platform for brands to social listen. With Reddit Answers, brands can tap into the platform's social listening capabilities more efficiently, turning conversations and trends into actionable campaign ideas, whether for brand campaigns or creator collaborations.