Reddit Announces New Partnerships with Major Sports Leagues

Reddit / Sports Partnerships

Reddit has announced new partnerships with the NFL, NBA, MLB, PGA TOUR, and NASCAR. These partnerships will bring video highlights, behind-the-scenes content, Ask Me Anything sessions, and exclusive content throughout the season, including major events like the Super Bowl and NBA All-Star Game.

Advertisers like Samsung, Ford, Volkswagen, and FanDuel will also have the opportunity to run ads on this content, and Reddit will share ad revenue with the sports leagues.

Why It Matters: This new partnership program continues Reddit’s effort to diversify its revenue streams and attract more brands to the platform since its IPO. As YouTube has demonstrated, ad revenue-sharing programs can be highly successful, which is why Reddit (along with LinkedIn) is exploring this space. With sports content being highly engaging and sticky for viewers, Reddit should be able to increase time spent on the app and bring in new ad dollars.

Potential Opportunities for Creators: While the initial focus is on sports, Reddit plans to expand the program into other verticals, such as entertainment and lifestyle. This expansion could eventually include opportunities for creators to join the program and share in ad revenue, similar to YouTube’s model, which could lead to creators uploading more videos to the platform.