TikTok introduced TikTok Spotlight, a new solution for movie and TV studios. TikTok will identify and link relevant videos from creators—using hashtags, keywords, visual matching technology, and video performance—to dedicated landing pages for new movies and TV shows.

TikTok has added support for custom thumbnail covers. Users can now upload an image from their camera roll for their videos during the publishing workflow via a new Upload option. Previously, users were limited to selecting a frame from their video.

TikTok has rolled out Voice Search to more users.

TikTok announced a new partnership with Eventbrite. The partnership allows users to add links to Eventbrite events directly in their videos. Viewers can then click through to explore event details and purchase tickets within the TikTok app.

TikTok has updated its sorting options on desktop, allowing users to sort posts on a TikTok account by "Popular," in addition to the existing "Latest" and "Oldest" options.

TikTok has announced Deals For You Days, a US shopping event scheduled for next month.

After several months of testing, TikTok has announced Symphony Digital Avatars, which are generative AI avatars of real people.

TikTok has launched Out of Phone: Mission, a program that combines its Branded Mission and Out of Phone initiatives.

TikTok has rolled out support for image search for some users in the United States and Southeast Asia. Those with access can take or upload a photo to find similar products in TikTok Shop.

TikTok's Collaboration feature has been spotted again.. The feature, similar to Instagram Collabs, allows multiple accounts to co-author a post. This post is then shared on all of their profiles and with their followers. It was initially spotted back in May in a post between Will Smith and his Westbrook Racing team.

TikTok has been implementing mid-roll ads. While watching longer videos, over a minute, some users are being served ads during the videos, typically towards the end. In these cases, a pop-up appears at the top right of the video with a countdown for the ad to start. The ad then starts playing with the option for users to skip it. After skipping or letting the ad play through, the video continues.

TikTok launched TikTok Studio, a creation and management platform. Creators can use it to create, edit, upload, manage, and analyze their content and account. It offers a range of tools, including auto-captions, auto-cut, post-scheduling, comment filtering, and audience insights.