TikTok Partners with Eventbrite for In-App Ticket Purchases

TikTok / Eventbrite

TikTok announced a new partnership with Eventbrite. The partnership allows users to add links to Eventbrite events directly in their videos. Viewers can then click through to explore event details and purchase tickets within the TikTok app.

Why It Matters: This integration empowers creators in communities like #BookTok, #NewMusic, and #FoodTok to promote festivals, concerts, and neighborhood gatherings through TikTok. Users can seamlessly transition from discovering an event to purchasing tickets with just a few clicks.

Partnerships Matter: This partnership expands TikTok’s integrations, including recent additions like AXS for event tickets, streaming giants such as Apple Music, Amazon Music, and Spotify, and music distributor DistroKid. By enabling in-app actions, TikTok eliminates friction, making it easier for users to take action. This is a plus for partners seeking to drive revenue through social media, where users are spending significant amounts of time today.