Instagram Reveals It Adjusts the Quality of a Post Based on Performance
In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.
Instagram Introduces New Text-Based Creative Tools for Reels, Stories, Photos, and Carousels
Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.
Instagram Experiments with Full-Screen Mode for Immersive Reels Viewing
Instagram is experimenting with a new Full-Screen mode for Reels for some users.
Instagram Flags Reels Ineligible for Partnership Ads So Creators Can Make Edits in Advance of Publishing
Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creators users to make edits before sharing the Reel.
Instagram Head Says Send Rate Is More Important Than Watch Time, Likes, and Comments for Reach
In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.
Instagram Is Updating Its Ranking System to Support Smaller, Original Content Creators
Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.
Facebook Launches New Full-Screen Video Player, Uniting Reels, Long Videos & Live Streams
Facebook has announced several updates to its videos, including an improved video player that features Reels, long videos, and live streams in a fullscreen view
Instagram Adds Option to Replace Licensed Music to Boost Reels As Ads
Instagram will now allow users to replace audio in Reels to boost them.
Instagram Tests Polls in Comments
Instagram has begun testing polls in comments, which allows users to insert polls and participate in polling directly within the comments section of a Feed Post or Reel.