In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels.

Instagram has rolled out a dedicated feed of Reels showcasing content your friends have engaged with.

Facebook is testing a new way to display affiliate links more prominently on creators' Reels, videos, photos, and text posts.

Facebook announced that Views will now be the primary metric for posts, following Instagram’s lead.

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.

In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.

Instagram is testing a feature that lets users preview their content as either a Video (Reel) or a Carousel.

Instagram has launched a new feature allowing users to turn Carousel posts into Reels.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

Instagram is experimenting with a new Full-Screen mode for Reels for some users.

Instagram has added two new Notes features.