Facebook announced that Views will now be the primary metric for posts, following Instagram’s lead.

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.

In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.

Instagram is testing a feature that lets users preview their content as either a Video (Reel) or a Carousel.

Instagram has launched a new feature allowing users to turn Carousel posts into Reels.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

Instagram is experimenting with a new Full-Screen mode for Reels for some users.

Instagram has added two new Notes features.

Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creators users to make edits before sharing the Reel.

In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.

Facebook has announced several updates to its videos, including an improved video player that features Reels, long videos, and live streams in a fullscreen view