Instagram Rolls Out Reposts While Shutting Down Content Notes
Instagram seems to be quietly testing a Repost feature for select users. According to its Help Center, users can now tap a Repost button on posts or Reels, add their own commentary, and reshare the content. Reposted content may appear in followers' feeds and on a dedicated "Reposts" tab on user profiles. Creators can also control whether their content is eligible for reposting.
Why It Matters: With Content Notes going away, Reposts provide a more structured way to reshare content. Instagram actually tested a Repost feature in 2022, but this new iteration is a better fit with Instagram’s current strategy of balancing original content and resharing. Reposts could be appealing for creators, offering them additional reach when their content is reposted by fans and brand partners.
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