After recapping 10 key trends across social media, influencer marketing, and the creator economy in 2024, I'm diving into my predictions for the future of the creator economy. These include LinkedIn introducing new native video tools, Connected TV ads becoming a key way for brands to repurpose creator content, podcasting becoming a bigger part of influencer marketing, the fediverse gaining more attention in the creator economy, and more.

Reddit is testing a new AI-powered search feature, Reddit Answers, that allows users to ask questions and receive curated information, perspectives, and recommendations from Reddit communities.

Reddit will soon begin testing AI-generated summaries.

Reddit has announced new partnerships with the NFL, NBA, MLB, PGA TOUR, and NASCAR to provide video highlights, behind-the-scenes content, AMA sessions, and exclusive content. Advertisers such as Samsung, Ford, Volkswagen, and FanDuel can run ads on this content, with Reddit sharing ad revenue with the sports leagues.

Reddit launched a Brand Affiliate tag. Users must add this tag to identify posts or comments with commercial intent or incentives.

Reddit has announced Reddit Pro, a suite of tools designed to assist businesses in establishing and expanding their organic presence on the platform.

Reddit has started testing an Official label for profiles.

Reddit has launched two new advertising features: Contextual Keyword Targeting and Product Ads.

Reddit has announced new features that make it easier for users to share content from the platform.

Reddit's Chief Product Officer, Pali Bhat, recently shared what he and the rest of the product team are building.

Reddit becomes the latest platform to enter the social audio space with Reddit Talk, a new feature that lets moderators host live audio conversations in their communities.

Members of the WallStreetBets community on Reddit targeted the video game seller GameStop, and effectively coordinated a mass purchase of stock.