Instagram has added a new Paid Partnership Label for Broadcast Channels, its one-to-many messaging feature.

Snapchat is planning to announce new ways for creators and brands to collaborate.

TikTok has opened its Commercial Content Library to users. This library allows users to search for and view commercial content, including paid media ads and other commercial content tagged with the paid partnership label (e.g., branded content, sponsored content, etc.).

Instagram is rebranding Branded Content Ads as Partnership Ads