TikTok has rolled out an in-app effect editor.

TikTok launched Branded Effects, a new feature that allows brands to partner with creators to create custom AR effects.

Snapchat added new Catalog-Powered Shopping Lenses to allow users to view, try on, and click to purchase multiple products in a single Lens.

Google recently announced the launch of AR Beauty-Try-On, a new feature on YouTube that uses machine learning and AR technology to let viewers virtually try on makeup as they watch tutorials and reviews by YouTube influencers and creators.

During a recent New York event for media, Facebook announced that it will begin to test augmented reality ads in the News Feed.