Snapchat Adds 'Catalog-Powered Shopping Lenses' To Help Users Seamlessly Use AR Technology For Shopping

Source: Snapchat

Snapchat added new Catalog-Powered Shopping Lenses.

Brands can now connect Product Catalogs with augmented reality (AR) experiences, which allow users to view, try on, and click to purchase multiple products in a single Lens. These AR experiences also provide real-time product information such as pricing, color, and sizes directly from the brand’s product catalogs. Brands also get access to new SKU-level advertising metrics.

Snapchat said the following about its new lenses in its blog:

“Shopping Lenses are specifically designed to offer Snapchatters a way to seamlessly interact with, try on, and click to purchase multiple products in a single Lens by simply swiping through the Lens Product Cards — a new user interface built just for shopping. And for businesses, Shopping Lenses are driving scale, efficiency, and performance for their key consideration and conversion KPIs.”

Catalog-Powered Shopping Lenses are an upgrade for users and brands, allowing users to seamlessly use AR technology to discover and shop products, while brands can easily connect multiple products to AR experiences. Overall, this continues Snapchat’s significant investments in shoppable AR functionalities.