60 Percent of Instagram Reels Recommendations in the US Are Original Posts
Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.
Instagram Is Updating Its Ranking System to Support Smaller, Original Content Creators
Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.