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Coca-Cola launched Happy Tears, a limited-time beverage, as part of its Creations collection, exclusively available on TikTok Shop.

TikTok is currently testing a feature that will make all videos shoppable, involving selected creators and brands.

TikTok is reportedly incentivizing creators to use its e-commerce platform, TikTok Shop.

Despite the passage of time since March 2020, brands are still navigating how to effectively integrate the strengths of both affiliate marketing and influencer marketing into their strategies