TikTok announced that it will discontinue its Storefront feature on September 12th.

TikTok introduced the Search Ads Toggle, a new feature that auto-generates ads to be displayed within search results by leveraging existing ad content.

TikTok has partnered with KnoCommerce and Fairing to introduce post-purchase surveys to their advertising and measurement tools.

Significant changes are coming to TikTok for European Union users due to the Digital Services Act (DSA) requirements.

TikTok has started sending in-app messages to podcast creators with instructions on how to upload their podcasts to TikTok via an RSS feed.

Sephora has launched Sephora Sounds, a program that supports and amplifies underrepresented, diverse, and emerging artists.

Boston University has launched the Terrier Creator Program, a new initiative that allows undergraduate and graduate students to create original content for the university's official Instagram and TikTok accounts.

According to reports, TikTok plans to launch a new e-commerce marketplace called TikTok Shop Shopping Center in August.

TikTok has introduced Text Posts, a new way for creators to share text-based content.

TikTok has opened its Commercial Content Library to users. This library allows users to search for and view commercial content, including paid media ads and other commercial content tagged with the paid partnership label (e.g., branded content, sponsored content, etc.).

TikTok and Warner Music Group (WMG) announced a first-of-its-kind partnership to expand licensed music from Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut, and TikTok's Commercial Music Library.

TikTok is reportedly incentivizing creators to use its e-commerce platform, TikTok Shop.