TikTok and Warner Music Group Announce Expanded Music Partnership

TikTok and Warner Music Group (WMG) announced a first-of-its-kind partnership to expand licensed music from Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut, and TikTok's Commercial Music Library. Along with music licensing, WMG artists and songwriters will get more revenue and marketing opportunities, such as collaborating with TikTok brand partners and utilizing new monetization features like merchandise, ticketing, and digital goods.

In the past, TikTok and WMG have disagreed over the value of music on the platform, making this deal particularly notable. TikTok can continue to offer popular and trending music to its users, including through its newly launched streaming service, TikTok Music. WMG can continue to leverage the discovery that TikTok provides for its artists and receive fairer revenue streaming for licensed music. Since the spring, TikTok has stayed busy with a number of music-related initiatives.