Instagram Is Working On A New Ad Type That Will Let Brands Amplify Posts Created By Influencers
During a recent press event in New York, Instagram announced that it is working on a new ad type called branded content ads.
Pinterest Opens Its API To Third-Party Influencer Marketing Platforms
Pinterest has announced it is opening up its API to third-party influencer marketing platforms to provide brands with key metrics for influencers such as monthly views, followers, impressions, click-throughs, and saves.
Snapchat Launches 'Snapchat Storytellers,' A Pilot Program That Connects Brands With Its Top Influencers
Snapchat launches Snapchat Storytellers, a pilot program that connects brands with its influencers.
Facebook is working on its own Influencer marketing platform to connect advertisers and creators
According to several reports, Facebook is working on its own Influencer marketing platform will help "advertisers and creators easily connect for branded content opportunities."
Twitter pushes to become the destination for premium streaming video with new content deals announcement
During its NewFront presentation in New York, Twitter announces 30 new content deals and renewals this that will bring original video programming and live video streaming to its platform the likes of NBCUniversal, Disney, Hearst, and Viacom and other big-time media players.