YouTube Announces New Shorts Features Including Recognition Messages

YouTube has introduced recognition messages for creators who reach certain milestones for views, likes, and subscribers for Shorts. These messages appear as in-app pop-ups on the "Your Videos" page, highlighting the milestone reached (e.g., "You hit 500 views"). Creators can click through and see their analytics by using the "View Analytics" button.

These recognition messages can have a positive impact on creators' mental well-being by acknowledging their small wins for Shorts. As creators work to grow their viewership and subscriber count on YouTube, these quick messages can provide motivation and encouragement to keep going.

YouTube also announced that creators will soon be able to record a short in a side-by-side layout with Shorts and long-form videos. This feature will allow creators to respond, give their take, or put their own twist on a trend. This is the equivalent of TikTok’s Duets and Instagram’s Reels Remix features, which all promote co-creation.

These come as Shorts is now averaging over 50 billion daily views and the number of channels that are uploaded to Shorts daily grew over 80%. Creator or brand, if you’re not already creating Shorts, you’re missing out.