Pinterest Expands Standalone App Shuffles to More Countries

Pinterest has expanded the availability of its standalone app, Shuffles, to more countries. The creative and expressive collage app is now accessible to users in nine new countries, including Germany, France, and Denmark. Shuffles was already available to users in the United States, Canada, Great Britain, Ireland, Australia, and New Zealand.

The expansion comes with several new features for Shuffles, including a personalized home feed that displays content sorted into tabs such as "For You," "Following," "Popular," and "Recent." The messaging experience has also been updated, and users can now find friends who are also using the app by connecting their contacts. There is also support for PNG images and new export options.

A product of the TwoTwenty innovation incubator, Shuffles was a viral hit this past fall, shooting up the App Store charts and becoming a hit on TikTok. Though a standalone app, Shuffles serves as a feeder to Pinterest. Creators can source content from Pinterest to use in their collages, which then link back to the app. In addition, they can auto-post their Shuffles to their Pinterest profiles and save Shuffles from others to Pinterest boards. This helps generate more content on Pinterest, especially from Gen Z, who are gravitating towards collage apps. As the fastest-growing demographic on Pinterest, Shuffles should continue to help accelerate that growth, adding to its loyal community of legacy Pinners.