YouTube Offers Creators Detailed Insights Into Their Content Performance With New Shorts & Audience Demographic Metrics

Source: YouTube

YouTube has introduced new metrics for Shorts analytics, including "Shown In Feed" and "Viewed Vs. Swiped Away." The former allows creators to see how many times their Shorts were shown in the Shorts Feed, while the latter lets creators see the percentage of viewers who watched their Shorts versus those who swiped away.

In addition, YouTube is adding new Audience Demographics by content format. Creators can now see audience demographic data such as age, gender, and geography separated by long-form videos, Shorts, or both.

These metrics provide creators with deeper insights into their content. For example, knowing how often viewers watch their Shorts versus moving on to the next one in the feed can indicate how captivating the beginning of their Shorts are. If a creator's videos are consistently being swiped away, it may signal that tweaks are necessary to get viewers to stop and watch their video while scrolling through the feed.

Audience demographics by content format can also provide creators with a better understanding of the type of people who consume their long-form content versus Shorts. Since these formats can be used in different ways and attract different crowds, creators will be able to tell whether one is better for reaching a certain demographic. This data is also helpful for marketers who partner with YouTubers and want to understand which particular content format may be best for reaching their desired audience.