VSCO Shows Its Commitment to Its Core Community with Upcoming Features

Source: VSCO

VSCO plans to release a set of new features this month, primarily focused on Spaces, the app's digital co-working space feature.

What’s Coming Soon

For the first time, creators will be able to send text-based posts in Spaces. They will also be able to easily share content from Spaces through auto-generated 9:16 images for vertical, mobile-friendly formats like Instagram Stories. Creators will also be able to message each other regardless of their follow status. Subscribers to VSCO's paid service will have unlimited messaging capabilities, while creators on the free plan will be limited to three new conversations per day with people who don't follow them. Other forthcoming updates include batch uploads for Spaces, drafts for Collage and Montage, and new filters for videos.

Commitment to Its Core Community of Photographers

While other platforms are focused on short-form videos, VSCO remains committed to its core community of photographers of all sizes. The app's new features enable creators to connect, communicate, and collaborate with each other directly within the app. VSCO is an appealing alternative to Instagram for creators who focus on photos and want to build a community without relying on algorithms or being inundated with ads. In January, the app announced that it is exploring ways to help creators monetize their content. One option is to connect creators with brands for paid opportunities, which would make the app even more attractive for creators.

Blueprint for Subscription-Based Social Platforms

Thanks to its strong subscription business, VSCO has achieved a position that many social media platforms aspire to with their subscription offerings. They serve as a blueprint for what a subscription-based social platform can look like.