Instagram Expands 'Remix' Feature To All Videos
Instagram now allows users to remix all videos.
🎉 New Features 🎉
— Adam Mosseri (@mosseri) January 26, 2022
Some fun ones this week:
- Live in Profiles
- Remix Video
Let me know what other features you’d like to see 👇🏼 pic.twitter.com/Y0QIR7PgPF
Earlier this year, the platform allowed users to remix Reels videos, but now it is expanding its capabilities to all video formats. When users come across any Instagram video, they can create a Reel using all or some parts of the video, given the creators have enabled settings.
As a result of these enhanced capabilities, creators have another way to express their creativity by responding to, reacting to, or giving their take on other creators' videos. Similar to TikTok's Video Replies and Duets, Instagram's Remix feature along with Pinterest Takes and Twitter Takes all promote co-creation and community engagement.
These features essentially enable everyone to be a creator since they lower the barrier to entry by providing users with a starting point and an idea to build their content on.