Instagram & Pinterest Launch TikTok-Like Features With ‘Reels Visual Replies’ & ‘Reply With Idea Pins’
Source: Instagram
Instagram and Pinterest have both added features that mirror TikTok's Video Replies feature that launched last year.
On Monday, Instagram launched Reels Visual Replies, which lets creators respond to comments left on Reels with a video. The video response is then displayed as a sticker on the video.
Source: Pinterest
One day later, Pinterest launched Reply With Idea Pins, allowing users to reply to comments through Idea Pin videos.
It has also been reported that Twitter is testing a Quote Tweet with Reaction feature where users can react to tweets with videos.
The popularity of TikTok's Video Replies and the copycat nature of social media today has led to Instagram, Pinterest, and Twitter releasing or testing similar features.
Thanks to these features, creators and their audiences can engage and interact in a more personalized, two-way manner. Putting video at the core allows creators and their audiences to share context, add commentary, ask and answer questions, and communicate in a way that isn’t possible through text.
Social media platforms are not only increasing their short-form video offerings, but they are doing so in a way that sparks and encourages more interaction and engagement between users, especially creators, who are key to producing engaging short-form video content.
Reels Visual Replies and Reply With Idea Pins complement a number of recently released features, including Add Yours and Takes, which foster co-creation and community engagement.
It's only a matter of time before YouTube and Reddit, which both support short-form video, launch their own versions.
