YouTube Expands Partnership Ads to All Brands & Tests Centralized Creator Partnerships Page in Google Ads
YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.
Meta Upgrades Partnership Ads with Creator Testimonials, Creator Content in Collection Ads, and a New Partnership Ads Hub
Meta has unveiled updates for its Partnership Ads, a format allowing brands to turn creator content into ads across Instagram and Facebook, with the creator's permission.
Instagram Flags Reels Ineligible for Partnership Ads So Creators Can Make Edits in Advance of Publishing
Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creators users to make edits before sharing the Reel.
Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads
Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.
Instagram Expands Its Creator Marketplace to New Regions with Machine-Learning-Powered Creator Recommendations
Instagram's Creator Marketplace, a platform that connects creators and brands, is expanding to eight new regions: Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil.
Instagram Prompts Creators When Their Stories Are Ineligible For Partnership Ads
Instagram has launched a new feature that prompts creators to edit their Stories when they toggle on ‘Allow brand partners.
Instagram Rebrands Branded Content Ads to Partnership Ads to Support More Partnership Use Cases
Instagram is rebranding Branded Content Ads as Partnership Ads