YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.

Perplexity has introduced Perplexity Shopping, a new e-commerce feature currently available to U.S.-based Perplexity Pro subscribers

YouTube is rolling out Stickers on Shorts Ads.

YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.

YouTube is experimenting with a new integration with Google Gemini, the AI tool from YouTube’s parent company. I

YouTube will be rolling out its Self-Certification Timestamp feature to more creators. This feature allows creators to self-rate their videos against YouTube’s advertiser-friendly content guidelines when uploaded via desktop.

YouTube is testing a new search experience on both desktop and mobile. It is beginning to display search results based on specific segments of long-form videos that are most relevant to user searches.

YouTube is experimenting with AI-generated instrumentals for Shorts

TikTok has introduced casting support for TikTok content from phones or tablets. Under the 'Share' button on a video, users have the option to cast LIVE videos to Chromecast with Google TV or TVs with Chromecast built-in.

YouTube previewed one of its early AI Music experiments.

TikTok is testing a new integration with Google. This integration includes a card between videos in TikTok search that links out to Google Search for more results related to that topic.

Google has launched a new tool to assist advertisers with their YouTube ads, called Creative Guidance.