It recently filed trademarks for Walmart Creator and Walmart Creator Collective, which will provide social media consulting and “the promotion of goods and services of others through influencers.”

Meta announced several updates to creator monetization for Facebook and Instagram this week, including delaying the charging of creator fees for Subscriptions, Badges, Paid Online Events, and Bulletin until 2024.

TikTok adds a new reporting feature to TikTok Creator Marketplace, giving brands the opportunity to measure the impact of their TikTok influencer marketing campaigns.