LinkedIn Offers 'Creator Mode’ Users Access To Live Video, Newsletters & Enhanced Discovery
Source: LinkedIn
LinkedIn is offering creators who toggle on its Creator Mode access to more tools.
“You asked, and we listened! We are excited to share that creator mode now offers access to live video and newsletters. Now, you have more ways to make content and actively engage with your followers,” LinkedIn shared in a blog post.
live video, newsletters & enhanced discovery
Starting this month, creators with Creator Mode activated can utilize the platform’s Live Video and Newsletters features, which were previously only available to select users. As well as this, creators will have the opportunity to be listed as "Suggested Creators To Follow.”
LinkedIn shared the following information about each tool:
Live video: With live video, you can broadcast content directly to your profile so you can interact with your audience in real-time, drive deeper engagement and establish your thought leadership.
Newsletters: As a newsletter author, you can regularly distribute content on a topic you’re passionate about. Plus, ensure your content is seen with automated email and in-app notifications.
Get discovered: Creator mode continues to help potential followers find you and your content across LinkedIn. With creator mode on, you're eligible to be featured as a suggested creator to follow.
New tool access and enhanced discovery through Creator Mode continue LinkedIn’s recent efforts to help creators build an audience and drive conversation across LinkedIn.
A Hands-On Approach With Creators
But that isn’t all it’s doing. The platform has also taken a hands-on approach with creator relations through its Creator Manager Program, where a dedicated team of Creator Managers engages and meets with creators, helping them with the resources they need to be successful.
Also, this week, LinkedIn announced its Creator Accelerator Program, further demonstrating its commitment to creators. 100 U.S.-based creators will receive a $15,000 grant, be featured on LinkedIn channels, and participate in a 10-week incubator program.
When you add the fact that LinkedIn is now hiring an Influencer Marketing & Partnerships Manager to start a new influencer marketing and partnerships department within the company, LinkedIn may start to resemble more traditional social media platforms where influencer marketing campaigns are the norm.
