TikTok Rewards Creators With 'Creator Next' Initiative Featuring New Monetization Tools
Source: TikTok
TikTok is rewarding creators with Creator Next, a new initiative aimed at helping creators monetize and develop their communities.
“Today, we're introducing Creator Next, where eligible creators can easily unlock new and existing tools to be rewarded for their creativity on TikTok. Alongside Creator Next, we're also introducing two new features that allow the community to show their appreciation for creators,” TikTok shared in a blog post.
New Monetization Features
As part of Creator Next, eligible creators who opt-in can use new monetization features in Tips and Video Gifts.
Tips allow creators to receive money from their followers through tipping, while Video Gifts allow creators to receive “Diamonds” by doing live streams and by sharing popular videos, which can be redeemed for money.
Creator Next also includes the expansion of TikTok Creator Marketplace, TikTok's in-house platform for connecting brands and creators for influencer marketing campaigns. Now, creators with more than 10,000 followers (down from the previous threshold of 100,000 followers) can join TTCM, and brands can reach out to them for paid collaborations.
It's no surprise that TikTok is diversifying the ways that creators can monetize on its platform as creator monetization has been a focal point for all social media platforms and their respective creators this past year.
Tips and Video Gifts align with the recent push to enable creators to receive direct support from their loyal fans, while the expansion of TTCM gives creators more opportunity to be discovered by brands for branded content deals, which is currently the primary way creators earn income.
Strengthening Ties With Creators
With Creator Next, TikTok can offer creators multiple monetization methods allowing creators to leverage the tools that are most suitable for them when it comes to making money.
Along with continuing to strengthen its ties to creators, TikTok adds firepower to its ongoing battle with the rest of the social media ecosystem that is trying to cater to creators through audience growth and monetization tools.
Competition brings out the best; stay tuned
