Blog
LinkedIn Finally Adds Email Analytics for Newsletters
LinkedIn has quietly introduced two new email metrics for newsletters.
LinkedIn Makes It Easier for Users to Share Posts with Connections via Messages
LinkedIn announced an update for sharing posts.
LinkedIn Doubles Down on Video with New Discovery, Engagement & Analytics Features
Fresh off announcing a 36% more year-over-year increase in video views on LinkedIn and video creation growing at 2x the rate of other original post formats, LinkedIn unveiled a handful of product updates for video.
LinkedIn Adds ‘Contribute Expertise’ Button to Share Box to Encourage Collaborative Article Contributions
LinkedIn has added a new "Contribute Expertise" button to the share box on desktop.
LinkedIn Adds 'Where You Appeared' to Show Users Where Their Profile Is Showing Up Across the Platform
LinkedIn has quietly added a "Where You Appeared" section to Profile Appearances analytics.
LinkedIn Introduces A Renewal Process for Top Voices Badges & Expands News Banner to More Users
LinkedIn is introducing a renewal process for its Top Voices badge, awarded to “global experts, leaders, changemakers, public figures, and innovators.”
8 Predictions for the Creator Economy in 2025
After recapping 10 key trends across social media, influencer marketing, and the creator economy in 2024, I'm diving into my predictions for the future of the creator economy. These include LinkedIn introducing new native video tools, Connected TV ads becoming a key way for brands to repurpose creator content, podcasting becoming a bigger part of influencer marketing, the fediverse gaining more attention in the creator economy, and more.
LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos
LinkedIn rolled out an updated video experience. On mobile, video posts are now being displayed much larger—almost full-screen.
LinkedIn Now Shows View Counts On Video Posts Like Other Short-form Video Experiences
LinkedIn has started to show public video views. When scrolling through the feed on mobile, posts with videos now display a small view count at the bottom left.
LinkedIn Tests Post Boosting Feature to Help Users Expand Their Reach Beyond Their Network
LinkedIn is starting to test a new Boosting feature with a small group of users.
LinkedIn Introduces Dynamic Cover Images for Premium Subscribers to Turn Profile Banners into Slideshows
LinkedIn added dynamic cover images for Premium Business subscribers. Users can select up to five photos to create a rotating slideshow on their profile. It’s rolling out globally over the next few weeks.