After recapping 10 key trends across social media, influencer marketing, and the creator economy in 2024, I'm diving into my predictions for the future of the creator economy. These include LinkedIn introducing new native video tools, Connected TV ads becoming a key way for brands to repurpose creator content, podcasting becoming a bigger part of influencer marketing, the fediverse gaining more attention in the creator economy, and more.

LinkedIn rolled out an updated video experience. On mobile, video posts are now being displayed much larger—almost full-screen.

LinkedIn has started to show public video views. When scrolling through the feed on mobile, posts with videos now display a small view count at the bottom left.

LinkedIn is starting to test a new Boosting feature with a small group of users.

LinkedIn added dynamic cover images for Premium Business subscribers. Users can select up to five photos to create a rotating slideshow on their profile. It’s rolling out globally over the next few weeks.

LinkedIn has made some slight changes to the video player in its dedicated Video tab.

LinkedIn is retiring its native social audio feature, Audio Events, and integrating it into LinkedIn Live. Starting December 2nd, users will no longer be able to create standalone Audio Events.

LinkedIn has added a "Breaking News" label to stories in LinkedIn News, the section of the app that highlights top stories.

LinkedIn added a more prominent Follow button on videos displayed in its immersive, video feed.

During Microsoft’s latest earnings call, it revealed that weekly immersive video views have increased 6x quarter-over-quarter, and total video viewership on LinkedIn is up 36% year-over-year.

LinkedIn has launched a redesigned sharing experience that offers a more personalized and private way for users to share posts.

LinkedIn has supported native video since 2017, but this year, it has introduced several new features that highlight its commitment to video content: