LinkedIn Is Building A Creator Management Team To Support & Grow Its Community Of Creators
Source: LinkedIn
In the last year, social media platforms have put a well-needed focus on creators. Whether it's TikTok launching a Creator Fund or Instagram enabling creators to get support from live stream viewers with tipping, platforms are taking substantial efforts in helping to improve the experience of creators on their app.
LinkedIn is looking to join in on this with a creator-focused initiative of its own. Daniel Roth, LinkedIn's editor in chief, recently revealed plans to build a creator management team to support and help grow its community of creators.
In a LinkedIn post, Roth shared the following:
"Creators are the lifeblood of LinkedIn. People who share their voice with the goal of building up the community — whether that's by creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they're worth your time; etc. — help us all see what's possible and what's coming. Now we're hiring an experienced leader to build a global team that supports creators around the world, enabling them to have an even bigger impact and better experience on the platform. This is a super exciting opportunity: a chance to grow and help an essential audience."
The linkedIn Creator Community Is Alive
Roth's announcement is another telling indicator of how instrumental creators have become to the platforms they create and share content. This is even true for LinkedIn, a place that people would consider quite different from the TikToks, Instagrams, Twitters, Pinterests, and YouTubes of the world. While the creators on LinkedIn tend to be thought-leaders and industry experts vs. the "traditional "influencers you find on other platforms, LinkedIn's creator community is very much alive and is often behind some of the platform’s most engaging content.
The CREATOR MANAGEMENT TEAM COULD LEAD TO CREATOR MONETIZATION & ANALYTICS Tools
Roth didn’t share specifically what the creator management team would be working on but based on what other platforms have done, it likely will consist of developing monetization tools to help creators monetize and more robust analytics to better measure the performance of their content. I would also expect this team to help with finding ways to facilitate more collaborations between brands and creators.
To date, influencer marketing has been limited on LinkedIn but with more B2B brands leveraging influencer marketing to reach potential customers in a new way, influencer campaigns will likely become more common on the Microsoft-owned platform.
