Spotify Is Testing A Short-Form Video Experience

Spotify joins a long list of platforms that currently support or are testing TikTok-like experiences. Spotify confirmed it's testing a new Discovery tab in the bottom navigation bar of its app that lets users scroll through short-form music videos vertically, similar to TikTok. 

Thanks to TikTok's popularity, a generation of video-hungry consumers has emerged, resulting in all types of digital platforms creating their own short-form video experiences. Spotify hopes to meet the demand for short-form video content by testing short-form video capabilities. 

Considering Spotify's recent investments in creators, it doesn't seem far-fetched to think the platform may eventually team up with creators to create short-form video content on behalf of musicians. 

In many ways, the adoption of short-form video is similar to the widespread adoption of the Stories content format over the past few years.

As the internet is a copycat space, digital platforms of all kinds will be trying to figure out how to make short-form videos work in order to keep users engaged, and ultimately attempt to recreate the magic of TikTok.

Right now, Instagram, Snapchat, YouTube, Pinterest, Reddit, Netflix, and Spotify all have short-form video features. Who will be next?