Kohl’s Launches The Influencer Shop, A Collection of Creator Storefronts

Kohl’s

Kohl's has launched "The Influencer Shop," a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber.

Each creator now has their own dedicated storefront, showcasing curated products available at Kohl's. In addition, each storefront provides information about the creator, including their social media handle, repurposed social content featuring Kohl's products, and a button for creators and visitors to easily share the storefront.

Why It Matters: Kohl's is the latest brand to expand its partnerships with creators, offering them individual storefronts on its website—similar to other retailers like Walmart, Amazon, Target, West Elm, and Instacart.

The rise in creator storefronts responds to consumers' desire for curated recommendations from trusted individuals rather than relying solely on company suggestions. Additionally, these storefronts help extend and strengthen the relationship between brands and creators by providing prominent digital real estate that can boost visibility and revenue, especially when affiliate commissions are involved.

With the holiday season here, the launch of The Influencer Shop comes at the perfect time as consumers are looking to spend their money.