Instagram Allows Artists to Pin Reels Featuring Their Music to the Top of the Audio Page

Source: Instagram

Artists can now pin up to three Instagram Reels featuring their music at the top of the audio page. These Reels will be labeled as "Artist Pick" and will be the first ones users see when they visit the audio page.

Source: Instagram

This feature allows artists to highlight their best music Reels and thank specific creators who use their songs. Artists can encourage creators to make Reels using certain songs by running challenges. In return, creators can earn the chance to be featured at the top of the audio page, which can help them reach a larger audience and gain recognition from their favorite artists.

Features like this are helping Instagram appeal to artists and demonstrate the value of Reels in helping them reach new and existing listeners. As TikTok, YouTube, Snapchat, and Instagram itself continue to make music a bigger part of their platforms, especially in short-form videos, we can expect to see more features launched in the future that support both artists and their fans.

YouTube recently updated Analytics for Artists to include data related to YouTube Shorts featuring their music.