Why Influencer Marketing Spending Is on the Rise
Influencer marketing spending is surpassing ad revenue growth on major social media platforms, according to a new report from Insider Intelligence.
Twitch Rolls Out A Branded Content Tool to Help Streamers Disclose Paid Promotions
Twitch has rolled out new Branded Content Disclosure tool in the Streamer Manager.
UK’s Advertising Standards Authority (ASA) Is Cracking Down On Influencers Who Don’t Disclose Paid Partnerships
The Advertising Standards Authority, UK’s independent advertising regulator, recently sanctioned six Instagram influencers for failing to disclose ads on their accounts.
TikTok Launches A Branded Content Toggle To Provide More Transparency For Influencer Marketing Campaigns
TikTok continues to update its branded content policies with the official launch of the Branded Content toggle to help creators prominently disclose paid partnerships.
Facebook Expands The Branded Content Tag To Public Facebook Groups
Facebook is expanding access to its Brand Content Tag to administrators of public Facebook Groups, allowing them to properly disclose content that is shared in partnership or on behalf of a brand.
Facebook's 'Brand Collabs Manager' Expands To Select Instagram Creators
Instagram recently announced that Facebook’s Brand Collabs Manager is expanding to a select group of U.S. Instagram creators.