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Social Media Platforms Add New Social Commerce Features To Diversify Revenue Streams
TikTok, YouTube, and even OnlyFans made significant moves to integrate shopping into their apps this past week.
MrBeast & East Carolina University Partner For a Credential Program To Prepare Students To Work In The Creator Economy
Jimmy Donaldson, better known as MrBeast, and East Carolina University are partnering on a credential program to prepare students to work in the creator economy.
YouTube Makes Q&A Sessions Easier For Creators & Viewers With A New Live Q&A Feature
YouTube introduced Live Q&A, a new feature for live streams and Premieres.
YouTube Brings Shorts To Connected TVs
YouTube announced it’s making Shorts available on smart TVs, streaming devices, and gaming consoles.
YouTube Expands Its Healthcare Certification Program To Creators
YouTube is expanding its healthcare certification program to licensed healthcare professionals, such as doctors, nurses, and therapists, who share healthcare-related videos.
YouTube Rolls Out 'Go Live Together' To Allow Creators To Live Stream Together
YouTube is rolling out Go Live Together, giving eligible creators the ability to go live with a guest.
YouTube Rolls Out Separate Tabs For Its Different Video Formats On Creator Channel Pages
YouTube started rolling out separate tabs for its three different video formats (e.g., long-form, short-form, and live) on Channel Pages.
YouTube Rolls Out A Visual Makeover Including A More Modern-Designed Video Player
The Google-owned video platform announced the roll-out of a visual makeover, emphasizing vibrant colors, a cleaner, more modern video player, and easier video navigation for viewers.
YouTube Expands Audio Ads With A Focus On Advertisers Reaching Podcast Listeners
YouTube now offers Audio Ads globally through Google Ads and Display & Video 360. Using Audio Ads, advertisers can "reach people on audio surfaces and in listening-first states" like podcasts and music.
YouTube Introduces Handles To Help Creators Have A More Unified Presence
YouTube introduced handles for creators. Like Instagram and TikTok, handles are unique identifiers in the @username format.
YouTube Announces New Ways To Reward Creators
YouTube recently held its Made On YouTube event, where it announced a trio of headlining updates. The updates are centered around new ways to reward creators across its platform. These include expanded access to the YouTube Partner Program, revenue sharing with Shorts creators, and Creator Music.