TikTok is reportedly finalizing details to team up with TalkShopLive to launch TikTok Shop, its live shopping experience in the U.S., ahead of the holiday season.

TikTok is expanding the character limit for video descriptions. Previously capped at 300 characters, it’s increasing to 2,200 characters, matching Instagram’s character limit.

Like BeReal, the feature sends users a daily prompt, encouraging them to share what they are doing using their front and back cameras via a 10-second video or static photo.

The study found that TikTok ads are widely considered to be the most "fun and entertaining." TikTok was also the only brand that saw an improvement in trust by marketers. However, when it came to ad quality, TikTok came in at number two, a step down from last year’s top spot.

TikTok is currently testing a new Nearby feed that displays local content. In addition, it is expanding tests to allow creators to tag locations in their videos.

With the midterm elections around the corner, TikTok recently outlined the measures it’s taking to help protect the integrity of the election.

TikTok launched Shopping Ads, a new set of ad solutions to drive e-commerce for brands.

TikTok is currently testing a new search feature in which certain keywords are highlighted and clickable. When users click on them, they are brought to the relevant search results, where more videos that have that keyword can be discovered and viewed.

When users see ads in their feed, they can tap on the feature to view the reasons why the ad is being shown to them. These factors may include a user's age range, matching an advertiser's targeting parameters, or TikTok estimating their interest in a certain category.

TikTok and Ticketmaster have teamed up for a new way for users to discover upcoming events and purchase tickets in-app on TikTok.

TikTok added TikTok Match, which provides brands with an automatically AI-generated list of recommended creators based on the creative brief they enter while setting up a campaign.

Through a new Attribution Manager tool available in TikTok Ads Manager, advertisers can create customizable attribution windows for web and app campaigns using the TikTok Pixel or Events API.