TikTok Launches Shopping Ads To Drive E-Commerce
Source: TikTok
TikTok launched Shopping Ads, a new set of ad solutions to drive e-commerce for brands.
Shopping Ads come in the following format:
Video Shopping Ads: Shoppable videos that appear on the For You Page in front of users who are most likely to buy products.
Catalog Listing Ads: Showcase product details from a brand’s catalog across new, shoppable experiences with users with relevant interests and higher purchase intent.
LIVE Shopping Ads: Direct users from the For You Page to LIVE Shopping events where users can purchase products.
Along with these new formats come a new Product Sales campaign objective in TikTok Ads Manager that simplifies the media buying experience and new automation features to surface ads to those most likely to convert.
With Shoppable Ads, brands can streamline the process of social commerce. They can better convert TikTok’s engaged communities into customers by utilizing native ad experiences that offer an easy-to-purchase path. According to TikTok research, users see value in shopping-related ads. 56% of TikTok users say that ads on TikTok lead them to discover new products or brands, and 48% of TikTok users are interested in making a purchase on or from TikTok in the next three months.
As the holiday season approaches, expect brands to integrate Shopping Ads into their TikTok strategies, and TikTok to continue developing innovative ad solutions.
