TikTok Tests A Nearby Tab To Display Local Content To Users

Source: TikTok

TikTok is currently testing a new Nearby feed that displays local content. In addition, it is expanding tests to allow creators to tag locations in their videos.

TikTok's algorithm is second to none. After just a few minutes of scrolling, it knows what type of content you want. Location-based discovery would allow videos to be more personalized and relevant to users, while also enabling them to take action in person.

On the FYP, you might see various videos of creators reviewing restaurants worldwide, but on Nearby, you'll find creators reviewing restaurants in your area -- where you can actually go and eat.

There's also a chance TikTok will add a searchable map experience too, similar to Snap Maps and Instagram's Maps, allowing users to search for and discover content based on specific locations.

In addition to users being able to find localized content, local businesses and advertisers will also benefit. The ability to serve content to location-based audiences will enable them to reach the most relevant audiences, whether they're sharing brand creative or partnering with creators on sponsored content.

The potential ability to run geo-targeted ad campaigns on Nearby would also help them hone in on their target audience and help TikTok expand its advertising business.

It's been fascinating to see how social media platforms have evolved and become more than a source of entertainment. They are now a great resource for finding things to do, places to eat, and sights to see.

Google already expressed concerns about how TikTok and Instagram are eating into its search and discovery business, those concerns are poised to grow stronger.