TikTok & Ticketmaster Team Up To Help Users Discover Upcoming Events & Purchase Tickets In-App

Source: TikTok

TikTok and Ticketmaster have teamed up for a new way for users to discover upcoming events and purchase tickets in-app on TikTok.

Eligible creators can search for Ticketmaster event listings and add the event links to their videos. After their video is published, an event link will appear in the bottom-left of the screen, where viewers can click through for more information and purchase tickets.

Artists and entertainment companies, including The Weeknd, Wiz Khalifa, Usher, Demi Lovato, OneRepublic, and the WWE, signed on to use the feature.

With an abundance of music, sports, and entertainment-related content across TikTok, creators can enrich their content and make it more actionable through the integration. Instead of users leaving TikTok to purchase tickets to events they discover, they can do so from the convenience of their TikTok feed. With fewer steps, the experience is more streamlined and will likely results in more sales.

The partnership is the latest addition to TikTok Jump, a program that lets third-party apps integrate with TikTok and allows creators to use them in their content. Among the other integrations available are Rotten Tomatoes, Instacart, and Whisk.

As TikTok continues to add new integrations, one has to wonder when it will consider giving creators a cut of sales that they drive when using the integrations in their content. It would be an easy way to encourage creators while providing another pathway to monetization.