SoundCloud introduces its first ever ad campaign in First On SoundCloud, which focuses on celebrating “the inspiring stories and raw energy of creators whose careers begin on the platform.”

Atlanta rapper YFN Lucci readies fans for his debut studio album, Ray Ray From Summerhill, with a a new body of work in Freda's Son EP. The 5-track project features standout tracks "Front Row in LA" and "650 Luc."  

Migos release the Pharell produced "Stir Fry," the newest single off the forthcoming Culture II album. 

YouTube launching a new paid music streaming service called Remix in 2018 to compete with Spotify, Apple Music, and TIDAL. 

Trouble and Drake collaborate on a club friendly anthem titled "Bring It Back" that will appear on an upcoming project titled Edgewood between the Atlanta rapper and super producer Mike Will Made-It. 

Starbucks and Spotify are teaming up to offer limited-edition gift cards featuring Chance The Rapper, Lady Gage, and Metallica and donating to the music heavyweight's respective charities. 

Nipsey Hussle and his All Money In label is teaming up with Atlantic Records for a multi-album deal that included the long-awaited Victory Lap. 

With his new album Thinking Out Loud arriving in a few days, Young Dolph releases new song "While U Here," produced by Drumma Boy. 

OVO's Baka Not Nice follows up breakout single "Live Up To My Name" with new single "Money In The Bank." 

Gucci Mane and The Weeknd showcase great chemistry on "Curve," a new song produced by NAV that will appear on the forthcoming Mr. Davis album. 

Prior to the "fight of the century" against Conor McGregor,  Floyd Mayweather released a Spotify playlist titled Hard Work & Dedication. 

21 Savage honors his Atlanta roots with a new collection of merchandise featuring 17 pieces