TikTok is now prompting users to add a location for their videos, positioning it as a way for users to reach a larger audience.

YouTube now offers Audio Ads globally through Google Ads and Display & Video 360. Using Audio Ads, advertisers can "reach people on audio surfaces and in listening-first states" like podcasts and music.

Google announced several new updates to Search during its Search On event, some of which have a creator and user-generated content (UGC) tie-ins.

YouTube is rolling out new dedicated landing pages for hashtags, which will improve content grouping and discovery.