YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.

YouTube is rolling out Stickers on Shorts Ads.

YouTube has expanded its Paid Promotional label.

YouTube has added Poll Stickers for Shorts.

YouTube is testing a more prominent 'Save' button for Shorts with a small group of mobile viewers.

YouTube has rolled out the ability to search directly from comments on long-form videos and Shorts.

YouTube announced a batch of updates for Shorts, its short-form video experience. These updates include longer Shorts, a streamlined player, templates, and more.

YouTube has rolled out updates for customizing Shorts thumbnails.

YouTube is experimenting with new content discovery experiences on the Watch Page and in Shorts. Viewers in this test may encounter various video formats in different experiences, such as long-form videos appearing in the Shorts feed or new feeds dedicated to long-form content.

YouTube has started adding ‘New’ labels to Shorts that have recently been uploaded. When searching for content, some Shorts may display a small label at the top left with the word 'New' in white text on a black background.

YouTube is testing new content discovery experiences across the Watch Page and Shorts. Viewers included in the experiment may notice a mix of video formats appearing in different places. For example, they might encounter a long-form video in the Shorts feed or new feeds featuring long-form video. In the case of a long-form video showing up in Shorts, creators could see metrics attributed to the Shorts feed in their Analytics for this video.

YouTube has rolled out the ability for creators to save music directly from the Shorts feed.