YouTube Expands Remix Feature to Allow Creators to Use Segments from Other Videos in YouTube Shorts
Source: YouTube
YouTube announced that creators will now be able to use clips from other videos across the platform as part of the expansion of its Remix feature. Previously, creators could only use audio clips from other videos, but now they can use up to five seconds from any eligible video. Creators who do not wish their long-form videos to be remixed can opt-out of the feature in their YouTube Studio. Currently, there is no way for creators of YouTube Shorts content to opt out of remixing. When creators create a Shorts video using the remix feature, their video will be attributed and linked back to the original video. Creators can also track what videos of theirs have been remixed in YouTube Analytics.
YouTube brings a familiar functionality to its short-form video feature with the expansion of Remix. Like TikTok, Instagram, Pinterest, and Twitter with their respective short-form video formats, creators can react, respond and put their own twist on existing video content. They lower the barrier to content creation since creators don't have to make everything from scratch while also helping to build a community around short-form content. These have been key in TikTok's growth, which YouTube and other social media competitors are trying to replicate in the short-form video space.
Remix can also help creators grow their audience and increase their discoverability. For example, creators whose videos are remixed can help drive the views on their original videos and help users discover them.
Despite YouTube's dominance in the long-form video landscape, it's been heavily investing in YouTube Shorts and is seeing benefits so far. As of January, the platform topped five trillion views on YouTube Shorts content alone. This, along with YouTube's investments in other types of video content, including live streaming, is helping to usher in more hybrid video creators, who are creators that leverage all types of video content, including short-form, long-form, video-on-demand, and live video.
