YouTube Previews New Live Features To Give Streamers New Ways To Engage With Audiences
YouTube previewed new features for YouTube Live. During a recent episode of Creator Insider, the video platform provided an early look at some of its soon-to-be-released live streaming features. They include:
Go Live Together: Creators can easily invite guests to go live with them by sharing a link. They can also view combined analytics and enable pre-roll and mid-roll ads for monetization.
Cross Channel Live Redirect: Creators with at least 1,000 subscribers can redirect their viewers from one live stream or premiere to a live stream or premiere on a different channel.
Live Q&A: Viewers can ask questions based on creators’ prompts during a live stream. Questions answered by creators are then temporarily pinned to the live chat.
YouTube's 2022 roadmap includes a healthy dose of updates, especially for its live-streaming product. Most of these updates already exist on other platforms such as Instagram Live and Twitch but will add a new dynamic to YouTube. They will empower creators with new ways to leverage real-time video to engage with their audiences. YouTube noted that live shopping is a priority this year, making robust live streaming experiences crucial to setting the foundation for live commerce.
