Spotify Expands Video Podcasts To More Creators With New Features

Source: Spotify

Spotify expands Video Podcasts to more creators. After a year of testing, the streaming service gives all creators in the U.S., U.K., Canada, Australia, and New Zealand the ability to upload video podcasts through Anchor, similar to how they upload audio.

To go along with this, it's launching several other new features for video podcasts, including subscriptions, embedded support, video-specific analytics, and interactive capabilities like Polls and Q&As.

By opening up Video Podcasts to a broader group of creators, Spotify will be able to expand its video podcast library, which is currently relatively limited. Podcasts were originally an audio-only format, but more podcast hosts are uploading video versions of their shows to YouTube, aligning it with current market trends. The option for creators to share audio or video podcasts allows them to reach a new audience on Spotify, but the option is beneficial for listeners too. Listeners can now consume podcast content in a variety of ways, regardless of how and where they listen.

Spotify's latest podcast investment comes shortly after documents revealed that YouTube has podcast plans of its own.

Due to platforms like Spotify, Apple, YouTube, Facebook, and even TikTok's interest in podcasts, more brands experimenting with audio advertising, and improvements in measurement tools, expect to see more podcast-based influencer marketing campaigns.