YouTube Shares More Details On The Platform's NFTs Plans

Source: Ludwig Ahgren'

YouTube CEO Susan Wojcicki shared more on the platform’s NFT plans. During a recent episode of Ludwig Ahgren's The Yard podcast, Wojcicki provided further insight into how YouTube is viewing these digital assets. She believes NFTs are a good way for creators, especially smaller ones, to grow their accounts, similar to how musicians can raise money through NFTs. She also believes that YouTube is in a good position to verify NFTs via its Content ID tool, which allows creators to manage and track their content across YouTube.

Many social media platforms plan to support NFTs in some form or fashion. Twitter was a first mover with its NFT profile feature, while Meta is said to be close to launching NFT integrations for Facebook and Instagram.

For YouTube, its desire to support NFTs seem to be centered around helping creators monetize. YouTube seeing NFTs as another form of creator monetization, especially for smaller creators, align with how many other platforms are approaching them too.

Her comments on the Content ID tool helping creators keep track of their NFTs is also really interesting. Ownership and verification are two really important components of NFTs, making there a significant need for creators to be able to keep track of how their digital assets are being used. The Content ID tool has proved to be helpful in identifying and managing their content on YouTube and allowing creators to take action as needed. Similar functionality of NFTs would be quite helpful for creators as well.