Acast Launches Real-Time Podcast Advertising Planning with Availability Calendar Tool

Acast

Acast has announced a new feature for its self-serve podcasting advertising platform called the Availability Calendar. This real-time campaign planning tool provides advertisers and podcasters with the ability to view the current inventory of host-read sponsorships and pricing for over 100,000 podcasts available on Acast's marketplace.

Why It Matters: The Availability Calendar feature enhances transparency between advertisers and podcasters, enabling advertisers to make more strategic decisions in their podcast advertising planning. By understanding the real-time availability of host-read sponsorships and their associated price points, advertisers can effectively allocate their ad spend and align sponsorships with their budgets and desired timing.