TikTok added a Refundable Samples option for TikTok Shop. It enables brands to offer creators the chance to purchase product samples and receive refunds based on pre-set performance criteria such as posting a certain number of videos.

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TikTok has announced Deals For You Days, a US shopping event scheduled for next month.

TikTok has rolled out support for image search for some users in the United States and Southeast Asia. Those with access can take or upload a photo to find similar products in TikTok Shop.

TikTok rolled out an 'Identify similar product' setting.

Coca-Cola launched Happy Tears, a limited-time beverage, as part of its Creations collection, exclusively available on TikTok Shop.

TikTok is currently testing a feature that will make all videos shoppable, involving selected creators and brands.

TikTok is reportedly planning to set up live streaming studios in major cities like Los Angeles for creators to livestream and sell products.

TikTok has officially launched TikTok Shop in the US, introducing a native e-commerce solution to the platform.

TikTok announced that it will discontinue its Storefront feature on September 12th.

According to reports, TikTok plans to launch a new e-commerce marketplace called TikTok Shop Shopping Center in August.

TikTok is reportedly incentivizing creators to use its e-commerce platform, TikTok Shop.