TikTok Plans To Set Up Live Shopping Studios for Creators

TikTok

TikTok is reportedly planning to set up live streaming studios in major cities like Los Angeles for creators to livestream and sell products. These locations will feature multiple studios capable of accommodating dozens of creators daily, along with an inventory of sample products available on TikTok Shop.

Why It Matters: This strategy resembles that of Douyin, the Chinese version of the app, which has similar studio setups for creators to conduct live shopping streams.

Providing creators with dedicated spaces not only gives them access to optimized setups and available products but also ensures TikTok's support in streamlining their broadcasts. Travel creator Brianna Seaberg, who has over 675K TikTok followers, echoes this sentiment.

"This will make live shopping more accessible to creators. Last year at VidCon, I did a one-hour livestream with the TikTok Shop team in a physical studio they set up. The support I received was amazing. Having a dedicated space for filming and livestreaming was a game changer, especially since I'm used to filming in my apartment. I believe this will bridge the gap between creators and the platform, attracting more top-tier creators to do live shopping,” she shared with me.