Reddit Reveals Its Product Roadmap For 2022
Source: Reddit
Reddit recently revealed its roadmap for the year.
Reddit's Chief Product Officer, Pali Bhat, recently shared what he and the rest of the product team are building. Among the upcoming features, tools, and experiences on the roadmap are:
Curation Of Communities: Making it easier for users to discover communities they care about by exploring posts and curated recommendations.
Posting Experience: Highlighting community post requirements to ensure users know what is or isn't allowed to be posted in different communities.
Real-Time Conversations: Improving and expanding how chat works, such as building out chat posts within communities that can be used for Q&As, breaking news, and more.
Video Creation Tools: Adding new creation tools and strengthening the video player by making commenting easier and improving video performance.
Community-Powered Machine Learning: Extending its community-driven model for machine learning by incorporating more signals and allowing users to provide direct feedback to make algorithms more personalized to surface better recommendations.
Moderation Support & Tools: Providing moderators with more tools and support such as bringing Mod Notes, a feature, where moderators can leave notes about people’s actions in their community, to mobile.
There have been a lot of changes on Reddit over the last year and a half. Since the end of 2020, it has made several updates across the platform, such as revamped creator profiles, new content formats like live audio, native editing tools for photos and videos, and improvements to search and content discovery. In addition, it revealed its daily active users for the first time, which is significant because its a metric that Facebook, Instagram, and Snapchat often share to indicate its growth.
These have started bringing Reddit closer to traditional social media platforms. This trend looks to continue based on its 2022 roadmap. Much of what Reddit plans to work on and deliver focuses on content and community curation, engagement, creation tools, smarter algorithms, and moderation. From product enhancements to these areas, Reddit users will be able to easily find relevant communities, engage and interact with others in real-time, natively share content across various forms, and better moderate their communities.
A question that remains in the back of my mind as Reddit brings more aspects of traditional platforms and grows its userbase is: What does this mean for brands and creators?
