Pinterest Appoints A New CEO To Help Expand Its Shopping Capabilities

Source: Pinterest

Pinterest appointed a new CEO. The company announced earlier this week that long-time co-founder and CEO Ben Silbermann would transition to an executive chairman role, and Bill Ready would take over as CEO. Most recently, Ready was Google's President of Commerce, Payments & Next Billion Users. Previously, he was CEO of Braintree and Venmo.

In one of his first interviews since assuming the role, Ready told CNBC’s Mad Money that he believes there’s a lot more Pinterest can do to help users take more action on the platform including things outside of making a purchase.

Ready's experience in e-commerce and payments will prove valuable to Pinterest especially since Pinterest functions a lot like his former employer, Google. It will be a matter of building upon Pinterest’s current ecosystem and shopping capabilities and creating a more frictionless, consumer purchasing journey.

The addition of Ready to the company is the latest in a growing list of notable moves from Pinterest in recent months. Other notables include acquiring AI-shopping platform The Yes, launching new ad format Idea Ads, and joining forces with Tastemade for a massive content partnership.