Reddit Adds New Search Capabilities To Help Users Easily Find Particular Discussions

Source: Reddit

Reddit added new search capabilities. Users looking for particular discussions or conversations can now easily find them by using a new Comments tab in the search bar. They can also refine their search by searching for comments within specific communities. Previously, users would first need to find a relevant community and then dig through individual comments to find specifically what they were looking for. According to a survey that the platform conducted with users, a search bar was one of the most requested features.

Other search-related updates include a simpler design for the search results page and improved search relevance. The improved search relevance allows for less restrictive matching by surfacing results that may not exactly match what users searched, but are still relevant.

Reddit's investments in search make it easier for users to find more content that they are interested in, particularly discussions and conversations around specific topics. By having the ability to find these in a matter of clicks, Reddit's search capabilities are becoming more like Google. This makes the place even more valuable as it is home to crowd-sourced content that spans topics and verticals. Google is still king when it comes to search, but many people rely on Reddit to find personalized experiences and knowledge.

In addition to enabling users to find comments about things they are interested in, the new search experience allows brands to learn about and interact with their relevant communities. A brand could use comment search as a social listening tool to find out how people are talking about their brand. This could then help to inform their marketing strategy, including influencer campaign themes/concepts or even responding to comments about them to drive engagement.